Multi-sensory ice cream photography experience by bob sanderson

Luxury ice-cream brand Häagen-Dazs staged a multi-sensory ice cream photography experience in collaboration with Bompas & Parr in central London, with the aim of finding the 'greatest ice cream photographer’. We were invited to judge the competition. The winner of each session having their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar.

Häagen-Dazs presented the new brand reset at the event. Showcasing the new packaging we were involved in designing with LOVE.

Haagen Dazs by bob sanderson

New packaging illustrations for Häagen-Dazs, We were tasked by LOVE Creative to visually represent 10 flavours with unique and appropriate graphic illustration approaches. We developed new marks with graphic exploration to achieve a library of textures and figurative graphic illustrations to represent each flavour. View Project

Orange Djingo by bob sanderson

We are excited to announce we are working with David Carvalho; Vision & Design director at Orange; to design a global identity and polymorph interfacing-system for their new intelligent personal assistant, Djingo. A natural language processing machine; a new way of communicating with expressivity and adaptability - via sound & visuals.

Sanderson Bob and long time friend/collaborator Alain Delluc have been tasked to co-create this whole language system for Djingo in coordination with Orange xd lab studio. The project is a very exciting development for Orange, and we are excited to be involved.

Lab by bob sanderson

The studio explores new techniques and ideas that allow us to constantly explore the boundaries of our creative output. Sanderson Bob Studio Lab is a collection of work exploring line, colour, perspective, movement and the edges of things. Ideas with form. Visit Lab

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