Establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime).
We produced a Visual Identity System that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. Coca-Cola is centre stage. Authentic and subtle imagery feel desirable, whilst beautifying the liquid. The use of the contour bottle within the MIX word mark made sure there was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. Client: Coca-Cola / BGO