We helped establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime). We produced a Visual Identity System that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. There was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. Client: Coca-Cola / BGO.
Brand Strategy, Design & Art Direction, Branding