COCA-COLA MOVEMENT IS HAPPINESS

We were tasked to visually express Movement is Happiness for the Coca-Cola Company. We decided to base designs on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave us huge scope to bring different sports/activities onto the packs, allowing us to play with perspective, synchronisation & narrative. Client: Coca-Cola / BGO