Orange / Djingo
Our challenge was to create a global visual identity system that brings to life a new multi-service virtual assistant from Orange™ called Djingo. The new AI virtual assistant can be controlled by voice or text. It offers an easy and intuitive way for you to navigate Orange TV™, manage your connected home, make a call or access lots of other services. We created a simple ownable global language. Not only does this new identity have an intelligent link to the Orange masterbrand and methods of modern communication, it also humanises a platform that is known to have a lack of character, personality and emotion. The simple recognisable human form eases user relationships with an otherwise soulless interface.This project is ongoing.
Brand Strategy, Design & Art Direction, Branding, Packaging, Interactive, UI