Earth

A design system for Coca-Cola Freestyle. The Coca-Cola Freestyle machine features over 125 different Coca-Cola drink products, and custom flavours. All information is to be communicated from a functional and practical point of view, whilst having the potential to create a strong, considered design approach that can work across multiple brands and flavours. Exciting the consumer – illustrating the huge number of flavour combinations possible through Coca-Cola Freestyle. By creating a device based upon a circle/aerial view of a glass (a shape already familiar to the Coca-Cola brand) we communicated the idea of creating combinations or mixes, presenting something familiar yet surprising. Client: Coca-Cola/BGO

 

 

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