We were tasked to help build awareness of the work that The Coca Cola Company is doing through EKOCENTER. Whilst Increasing student’s positive perceptions of the Coca-Cola Company. We helped bring to life a marketing initiative which aimed to spread awareness of EKOCENTER on university campuses and enable students to participate in providing basic necessities in EKOCENTER communities simply by purchasing any Coca- Cola single serve beverage sold on campus. 2 cents from each persons purchase would collectively make a huge difference. RIPPLE effect.