Visual Identity System for Erin®, a new contemporary British clothing label. The identity was inspired by the garment making process including designing, planning, cutting and sewing.
The identity is made from a single line. A line represents a person, a journey, an opportunity to live a more creative, honest and authentic line of thought and expression. Over time our lines, threads, fibres come together to create a larger and stronger form. Each line is different. Live your Line ®.