We elevated the KFC brand mark to create an iconic and ownable global language. STAND TOGETHER. STAND TALL The identity reflects the brand's focus and place in people's everyday lives. Client: Sid Lee Paris / KFC France.
Design & Art Direction, Branding, Packaging, Retail Architecture
Colonel Sanders is a man that stood tall, overcoming adversity from a young age. He never gave in, believing in himself and the ability to turn a life not worth living into a legacy.