KFC. STAND TALL.
We elevated the KFC brand mark to create an iconic and ownable global language. The identity reflects the brand's focus and place in people's everyday lives.
Client: Sid Lee Paris / KFC France. Design & Art Direction, Branding, Packaging, Retail Architecture
The graphic language highlights a new treatment of the brand's existing elements. Simplifying the language and graphic treatment allows the brand to express more clearly it's values and strengths.