Visa Rio Olympics 2016 Visual Identity System
A visual identity system that is uniquely Visa, grounded in their master brand identity, unifying their marketing communication materials across all platforms and markets leading up to and during The Rio 2016 Olympic Games.
The challenge: maintaining the integrity of the Visa acceptance mark whilst creating a unique, scalable and dynamic system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself.
The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO