Our challenge was to build American students' awareness of the work that The Coca-Cola Company is doing through EKOCENTER. There are daunting developmental challenges all over the world (and even at home) that no one person, no one company, and no one government can fix, however, we live in a society that is fully aware of the power of crowdsourcing and working collectively as one in order to defy the ‘impossible’. We visualised this initiative in a simple and bold graphic language that would beautifuly illustrate the power of working together for a great cause. The ripple effect. Consumers will know that through their purchase of a single beverage, there are hundreds of thousands of others doing the same, reinforcing their contribution to actually make an impact against major world problems. Client Coca-Cola / BGO