Nike World basketball Festival

Visual Identity system for Nike’s World Basketball Festival in New York. We created a visual language with clear rules and constraints. A simple and coherent structure that Nike and third parties could adapt to fit any situation. We used a number of accute accent marks from alphabets around the globe to create a WBF visual language. The identity was ownable and unique to Nike and the WBF festival. Michael Spoljaric Nike. Illustration Saiman Chow

bus.jpg
nikeworldbasketballfestival19-1.jpg
instore_wbf.jpg
980x380_WBF_article.jpg
Nike_WBF_01.jpg
WBF_Portrait_JenniferPottheiser-1.jpg
merchandise_wbf.jpg
10WBF_Header.jpg