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Project Synopsis <


Design exploration for Nokia with Thomas Markert.

We wanted to get away from the cheesey 3d effects and create a new family of icons using an evolution of the existing metaphors. We did away with fads and frippery, and set in place a beautiful solution.

We didn't want to make something that was simple, utilitarian and boring, it needed to be simple but clever, desirable, well made and well thought out. We created an icon language that would give Nokia a beautiful simple and strong voice in a crowded market. A language that could live outside the phone and inform instore architecture, TV commercials and graphics. 

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