A design system for Coca-Cola Freestyle. The Coca-Cola Freestyle machine features over 125 different Coca-Cola drink products, and custom flavours. We were tasked to create a strong, considered, easily understood design approach that can work across multiple brands and flavours. Exciting the consumer – illustrating the huge number of flavour combinations possible through Coca-Cola Freestyle.
We created a design language based upon a circle/aerial view of a glass (a shape already familiar to the Coca-Cola brand) we communicated the idea of creating combinations or mixes using multiple circular forms in a myriad of colours that overlapped to represent the mixing of beverages. Presenting something familiar yet surprising. Client: Coca-Cola / BGO