Häagen-Dazs
       
     
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SALTED-CARAMEL.jpg
       
     
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MAC-NUT-BRITTLE.jpg
       
     
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WHITE-CHOCOLATE-&-ALMOND.jpg
       
     
HAAGEN_DAZS_VA_SANDERSON_BOB.jpg
       
     
white_chocolate_almond_.jpg
       
     
VANILLA-CARAMEL-ALMOND.jpg
       
     
HAAGEN_DAZS_VANILLA_CARAMEL_ALMOND_SANDERSON_BOB.jpg
       
     
vanilla_caramel_almond_.jpg
       
     
DARK-CHOCOLATE-ALMOND.jpg
       
     
DARK-CHOCOLATE-ALMOND.jpg
       
     
MANGO.jpg
       
     
MANGO.jpg
       
     
HD-024.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_COME_GET_ME.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_INSTAGRAM.jpg
       
     
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SANDERSON_BOB_HAAGEN_DAZS_RESEARCH.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_RESEARCH_YOGHURT.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_FLAVOURS.jpg
       
     
Häagen-Dazs
       
     
Häagen-Dazs

New packaging illustrations for Häagen-Dazs, launched in Summer 2017. We were tasked by LOVE to visually represent 10 flavours with unique and appropriate graphic illustration approaches. We developed new marks with graphic exploration to achieve a library of textures and figurative graphic illustrations to represent each flavour. The illustrations worked hard, also providing a range of content that can be integrated beyond packaging - instore, at retail and in communications. Häagen-Dazs are already seeing significant uplift in consumer engagement - give them a product they want to be seen with and they'll do the marketing themselves. Instagram shots of the new pack are over 500% up on the previous pack design.

Chocolate Salted Caramel, Mango, Mango & Raspberry, Vanilla Caramel Almond, Macadamia Nut Brittle, Dark Chocolate Almond, Lemon Sorbet, Tiramisu, White Chocolate Almond & Yoghurt. (pack shot photography includes some flavours not created by Sanderson Bob) Client: Häagen-Dazs / LOVE Creative

HAAGEN_DAZS_MANGO_RASPBERRY_SANDERSON_BOB.jpg
       
     
HD-052.jpg
       
     
HD-206.jpg
       
     
SALTED-CARAMEL.jpg
       
     
HAAGEN_DAZS_SC_SANDERSON_BOB.jpg
       
     
MAC-NUT-BRITTLE.jpg
       
     
MAC-NUT-BRITTLE.jpg
       
     
WHITE-CHOCOLATE-&-ALMOND.jpg
       
     
HAAGEN_DAZS_VA_SANDERSON_BOB.jpg
       
     
white_chocolate_almond_.jpg
       
     
VANILLA-CARAMEL-ALMOND.jpg
       
     
HAAGEN_DAZS_VANILLA_CARAMEL_ALMOND_SANDERSON_BOB.jpg
       
     
vanilla_caramel_almond_.jpg
       
     
DARK-CHOCOLATE-ALMOND.jpg
       
     
DARK-CHOCOLATE-ALMOND.jpg
       
     
MANGO.jpg
       
     
MANGO.jpg
       
     
HD-024.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_COME_GET_ME.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_INSTAGRAM.jpg
       
     
HD-200.jpg
       
     
HD-185.jpg
       
     
HD-253.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_RESEARCH.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_RESEARCH_YOGHURT.jpg
       
     
SANDERSON_BOB_HAAGEN_DAZS_FLAVOURS.jpg