Nokia asked us to investigate a new icon language for their high end mobile devices. We did away with the crude 3D effects, and set in place a beautiful solution. We didn’t want to make something utilitarian and boring, it needed to be simple but clever, desirable, well made and considered. We created an icon language that would give Nokia a smart, simple and strong voice in a crowded market. A language that could live outside the phone and inform in-store architecture, TV commercials and graphics.