Visa Rio Olympics 2016 Visual Identity System
       
     
VISA_RIO_STORE.jpg
       
     
SB_RIO_2016_BUS.jpg
       
     
SB_RIO_2016_PEN.jpg
       
     
SB_RIO_2016_shirt.jpg
       
     
       
     
ORIGINAL_SKETCH.jpg
       
     
visa_rio_2016.jpg
       
     
Rio-48-sheet-01.jpg
       
     
Rio-48-sheet-02.jpg
       
     
Rio-48-sheet-03.jpg
       
     
framing-device_swimming.jpg
       
     
framing-device.jpg
       
     
Rio-SKETCH.jpg
       
     
Rio-Signing-Mat.jpg
       
     
Rio-photo-ad-06_1.jpg
       
     
Rio-EYWTB-03.jpg
       
     
Rio-Canvas-Bag-01.jpg
       
     
Rio-Store-Bag-01.jpg
       
     
visa_rio_mobile_sanderson_bob.jpg
       
     
visa_rio_OVERVIEW_sanderson_bob.jpg
       
     
Visa Rio Olympics 2016 Visual Identity System
       
     
Visa Rio Olympics 2016 Visual Identity System

A visual identity system that is uniquely Visa, grounded in their master brand identity, unifying their marketing communication materials across all platforms and markets leading up to and during the Rio 2016 Olympic Games. The challenge: maintaining the integrity of the Visa acceptance mark whilst creating a unique, scalable and dynamic system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO

VISA_RIO_STORE.jpg
       
     
SB_RIO_2016_BUS.jpg
       
     
SB_RIO_2016_PEN.jpg
       
     
SB_RIO_2016_shirt.jpg
       
     
       
     
ORIGINAL_SKETCH.jpg
       
     
visa_rio_2016.jpg
       
     
Rio-48-sheet-01.jpg
       
     
Rio-48-sheet-02.jpg
       
     
Rio-48-sheet-03.jpg
       
     
framing-device_swimming.jpg
       
     
framing-device.jpg
       
     
Rio-SKETCH.jpg
       
     
Rio-Signing-Mat.jpg
       
     
Rio-photo-ad-06_1.jpg
       
     
Rio-EYWTB-03.jpg
       
     
Rio-Canvas-Bag-01.jpg
       
     
Rio-Store-Bag-01.jpg
       
     
visa_rio_mobile_sanderson_bob.jpg
       
     
visa_rio_OVERVIEW_sanderson_bob.jpg