VISA Rio Olympics
We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO.