A design system for Coca-Cola Freestyle. The Coca-Cola Freestyle machine features over 125 different Coca-Cola drink products, and custom flavours. All information is to be communicated from a functional and practical point of view, whilst having the potential to create a strong, considered design approach that can work across multiple brands and flavours. Exciting the consumer – illustrating the huge number of flavour combinations possible through Coca-Cola Freestyle. By creating a device based upon a circle/aerial view of a glass (a shape already familiar to the Coca-Cola brand) we communicated the idea of creating combinations or mixes, presenting something familiar yet surprising. Client: Coca-Cola/BGO
Movement is Happiness
Movement is Happiness
VISA Rio Olympics 2016
A visual identity system that is uniquely Visa, grounded in their master brand identity, unifying their marketing communication materials across all platforms and markets leading up to and during the Rio 2016 Olympic Games. The challenge: maintaining the integrity of the Visa acceptance mark whilst creating a unique, scalable and dynamic system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO.
I was commissioned to illustrate a piece for Vanguard’s cover story on how political accountability has affected our government's capacity to get things done. The writer posited that lobbyists were taking advantage of these checks and balances, making it more difficult for officials to draft and execute new reforms and public works.
A friend of mine started a greeting card company and asked me to contribute. I set out to illustrate messages that I would want to receive.
Line, colour, perspective, movement and the edges of things. A dynamic and optically arresting kaleidoscope of shapes, colours and angles produced during the research and development phase of projects.