Häagen-Dazs

 

Working closely with LOVE & Häagen-Dazs we were charged with conceptualising, developing and designing the packaging for 10 new Häagen-Dazs flavours. We created a library of textures and figurative graphic illustrations using a mixture of traditional, 2D & 3D mark making.

 
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Our response was expressed by our unique creative interpretation of the brief.
We developed a rich and diverse catalogue of ideas for the client that helped inform a distinctive and ownable visual language.

 
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The results have been instantaneous, with the new look and feel driving both sell-in and sell-out. Upon the packaging redesign launch, the brand saw an immediate 66% increase in sales. Over the first 12 months, the brand reported a 37% uplift in annual UK sales, resulting in a +1.7% increase in UK market share.

Illustration, Packaging

Client: LOVE / Häagen-Dazs

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