Working closely with LOVE & Häagen-Dazs our team conceptualized, developed and designed the packaging for 10 new flavours. We created a library of textures and figurative graphic illustrations using a mixture of traditional, 2D & 3D mark making.
Our response was informed by our unique creative interpretation of the brief. We developed a rich and diverse catalogue of ideas that created a distinctive and ownable visual language.
The results have been instantaneous, with the new look and feel driving both sell-in and sell-out. Upon the packaging redesign launch in 2017, the brand saw an immediate 66% increase in sales. Over the first 12 months, the brand reported a 37% uplift in annual UK sales, resulting in a +1.7% increase in UK market share.