VISA Football

We were tasked to create an adaptable graphic football language for VISA. We took inspiration from the simple rectangle forms of the VISA identity to create a graphic patchwork that could express different football narratives in a simple and own-able language.This visual identity system has been created for implementation across various football events starting with the FIFA Women’s World Cup 2015™ and running up to the 2018 FIFA World Cup Russia™. Client: VISA / BGO

Brand Strategy, Design & Art Direction, Branding