VISA Rio Olympics

 

We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. 

 
Rio SKETCH.jpg
Copacabana_visa.jpeg
VISA_RIO.jpg
VISA_RIO_STORE.jpg
SB_RIO_2016_BUS.jpg
SB_RIO_2016_PEN.jpg
visa_rio_mobile_sanderson_bob.jpg
 
Rio-Store-Bag-01-1.jpg

Brand Strategy, Design & Art Direction, Branding, Packaging.

Client: VISA / BGO