For both people and brands a level of ritual and continuity is healthy, but not at the expense of narrowing our minds and a loss of confidence.
Creativity carries with it a sense of possibility and optimism. It transcends the predictable and sparks action. As Edward de Bono says ‘Creativity involves breaking out of expected patterns in order to look at things in a different way’.
The world is noisy right now, insight and understanding enables clarity and focus, it informs new creative perspectives. People and brands have the opportunity to make a difference, a balance of creativity and consistency is key. As in life it’s a balance.
