Coca-Cola. Movement is Happiness    Brief:   Visually represent an active healthy lifestyle in an ownable way for the Coca-Cola company.     Solution:  A series of designs based on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave the brand huge scope to bring different sports/activities onto the packs, allowing them to play with perspective, synchronisation & narrative.

Coca-Cola. Movement is Happiness

Brief:
Visually represent an active healthy lifestyle in an ownable way for the Coca-Cola company.

Solution: A series of designs based on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave the brand huge scope to bring different sports/activities onto the packs, allowing them to play with perspective, synchronisation & narrative.

SB_BASEBALL_CAN_COCA_COLA.jpg
Haagen Dazs

Haagen Dazs

Häagen-Dazs

Brief:
Häagen-Dazs were looking to redesign their entire packaging and update their brand identity.

Solution:
Created a library of textures and figurative graphic illustrations using a mixture of traditional, 2D & 3D mark making. Conceptualising, developing and designing the packaging for 10 new Häagen-Dazs flavours.

The results have been instantaneous, with the new look and feel driving both sell-in and sell-out. Upon the packaging redesign launch, the brand saw an immediate 66% increase in sales. Over the first 12 months, the brand reported a 37% uplift in annual UK sales, resulting in a +1.7% increase in UK market share.

Client: LOVE

  Nike. 81  Brief:  Design a book for Nike to celebrate Kobe Bryant's 81 point game.   Solution:  Bold tone of voice and typographic treatment helps celebrate and mark the monumental achievement. Subtle photographic treatments and simple colour references create a concise and measured monograph.

Nike. 81

Brief:

Design a book for Nike to celebrate Kobe Bryant's 81 point game.

Solution:
Bold tone of voice and typographic treatment helps celebrate and mark the monumental achievement. Subtle photographic treatments and simple colour references create a concise and measured monograph.

SB_NIKE 81 BOOK.jpg
BOOK 4.jpg
  Coca-Cola Mix  Brief:  Establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime).     Solution:  A visual identity system that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. There was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. A colour gradient emanated from Coca-Cola red to create an ownable and dynamic metaphor for mixing.

Coca-Cola Mix

Brief:

Establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime).

Solution:
A visual identity system that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. There was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. A colour gradient emanated from Coca-Cola red to create an ownable and dynamic metaphor for mixing.

  Nike. World Basketball Festival  Brief:  Create a global visual identity system for Nike’s World Basketball Festival   Solution:  A visual Identity system inspired by global culture and language. Accute accent marks from alphabets around the globe created a powerful and ownable visual language that helped celebrate Nike’s World Basketball Festival in New York. We created clear rules and constraints. A simple and coherent structure that Nike and third parties could adapt easily to fit any situation.

Nike. World Basketball Festival

Brief:

Create a global visual identity system for Nike’s World Basketball Festival

Solution:
A visual Identity system inspired by global culture and language. Accute accent marks from alphabets around the globe created a powerful and ownable visual language that helped celebrate Nike’s World Basketball Festival in New York. We created clear rules and constraints. A simple and coherent structure that Nike and third parties could adapt easily to fit any situation.

  Orange. Djingo  Brief:  Create a global visual identity system that brings to life a new multi-service virtual assistant from Orange™ called Djingo. The new AI virtual assistant can be controlled by voice or text. It offers an easy and intuitive way for you to navigate Orange TV™, manage your connected home, make a call or access lots of other services.    Solution:  A simple & ownable global language. Not only does this new identity have an intelligent link to the Orange masterbrand and methods of modern communication, it also humanises a platform that is known to have a lack of character, personality and emotion. The simple recognisable human form eases user relationships with an otherwise soulless interface.

Orange. Djingo

Brief:

Create a global visual identity system that brings to life a new multi-service virtual assistant from Orange™ called Djingo. The new AI virtual assistant can be controlled by voice or text. It offers an easy and intuitive way for you to navigate Orange TV™, manage your connected home, make a call or access lots of other services.

Solution:
A simple & ownable global language. Not only does this new identity have an intelligent link to the Orange masterbrand and methods of modern communication, it also humanises a platform that is known to have a lack of character, personality and emotion. The simple recognisable human form eases user relationships with an otherwise soulless interface.

PACKAGING.jpg
MUSIC.jpg
  VISA Rio Olympics  Brief:  Create an identity system that celebrated Visa as a worldwide partner of the Olympic games in Rio.   Solution:  We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems.

VISA Rio Olympics

Brief:
Create an identity system that celebrated Visa as a worldwide partner of the Olympic games in Rio.

Solution:
We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems.

VISA_RIO_BRANDING.jpg
visario/2

visario/2

  KFC  Brief:  Investigate new ways to illustrate KFC’s core values, purpose and product offerings.   Solution:  Elevated the KFC brand mark to create an iconic and ownable global language. STAND TOGETHER. STAND TALL. The identity reflects the brand's focus and place in people's everyday lives.

KFC

Brief:
Investigate new ways to illustrate KFC’s core values, purpose and product offerings.

Solution:

Elevated the KFC brand mark to create an iconic and ownable global language. STAND TOGETHER. STAND TALL. The identity reflects the brand's focus and place in people's everyday lives.