With the relentless and accelerated speed of the 21st century we see an increased desire for immediate communication gratification and an over sharing of information. It has never been easier to share stories and images with others. This ease of which we can communicate can weaken the strength of our story telling and the attention gained by some brands in a noisy and overcrowded digital landscape.
The eagerness for some brands to over share has made for complicated, fractured brand communication and increasingly makes brand directors and owners feel frustrated and their audience confused and disengaged.
A reaction to this is a greater sense of permanence. We have never had so much choice, the speed of which new brands and products come to the market is at the speed of light. Some feel rushed and last seconds, never resonating with any sense of permanence. We therefore give them the attention we believe they deserve.
The power of permanence has never been greater. The best brands are built over time, they communicate clearly and consistently. The results are powerful connections between companies and their customers.
