The question you should ask to achieve brand simplicity
To simplify complex branding projects we look at ways to make it more simple and human centred. We make the conversation smaller first, more manageable and approachable. One way we do this is by asking, who do you admire?
The answers are always varied but there is always a constant theme. The choices people make are routed in a clear understanding of the person they admire. We might not know the person as a friend or relative, it might be a philosopher, a sports person or an inventor, they might be alive or passed.
People admire others who they believe they clearly understand, a person whose values are evidenced in their actions. Over time admiration is built through a greater understanding. Shared values that are communicated consistently in visible and tangible actions.
The outcome is that we feel as if we know that person, we connect on a deeper more meaningful level. We want them in our lives.
This is the same for brands. How do you expect customers to connect, admire and be associated with a brand if you don’t give them a clear picture of who you are and what you stand for?
Ask yourself this question: Who do you admire and why? It might just help you look at your brand in a new way.
