Ideas with Form, Idées formalises, Ideer med Form, フォームでのアイデア. We help brands shape their world.
New packaging illustrations for Häagen-Dazs, launched in Summer 2017. We were tasked by LOVE Creative to visually represent 10 flavours with unique and appropriate graphic illustration approaches. We developed new marks with graphic exploration to achieve a library of textures and figurative graphic illustrations to represent each flavour. The illustrations worked hard, also providing a range of content that can be integrated beyond packaging - instore, at retail and in communications. Häagen-Dazs are already seeing significant uplift in consumer engagement - give them a product they want to be seen with and they'll do the marketing themselves. Instagram shots of the new pack are over 500% up on the previous pack design.
Chocolate Salted Caramel, Mango, Mango & Raspberry, Vanilla Caramel Almond, Macadamia Nut Brittle, Dark Chocolate Almond, Lemon Sorbet, Tiramisu, White Chocolate Almond & Yoghurt. Client: Häagen-Dazs / LOVE Creative.
VISA Framing Device
Utilising VISA’s iconic acceptance mark to frame every moment to communicate Visa’s brand story, Everywhere You Want To Be. Client: VISA/BGO
Establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime).
We produced a Visual Identity System that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. Coca-Cola is centre stage. Authentic and subtle imagery feel desirable, whilst beautifying the liquid. The use of the contour bottle within the MIX word mark made sure there was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. Client: Coca-Cola / BGO
VISA Rio Olympics
A visual identity system that is uniquely Visa, grounded in their master brand identity, unifying their marketing communication materials across all platforms and markets leading up to and during the Rio 2016 Olympic Games. The challenge: maintaining the integrity of the Visa acceptance mark whilst creating a unique, scalable and dynamic system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO.
A design system for Coca-Cola Freestyle. The Coca-Cola Freestyle machine features over 125 different Coca-Cola drink products, and custom flavours. We were tasked to create a strong, considered, easily understood design approach that can work across multiple brands and flavours. Exciting the consumer – illustrating the huge number of flavour combinations possible through Coca-Cola Freestyle.
We created a design language based upon a circle/aerial view of a glass (a shape already familiar to the Coca-Cola brand) we communicated the idea of creating combinations or mixes using multiple circular forms in a myriad of colours that overlapped to represent the mixing of beverages. Presenting something familiar yet surprising. Client: Coca-Cola / BGO
We were tasked to visually express Movement is Happiness for the Coca-Cola Company. We decided to base designs on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave us huge scope to bring different sports/activities onto the packs, allowing us to play with perspective, synchronisation & narrative. Client: Coca-Cola/BGO
A bespoke lockup for VISA Rio Olympics 2016. A simple and smart solution reflecting the brand values of VISA to the world during this unique event.
Nokia asked us to investigate a new icon language for their high end mobile devices. We did away with the crude 3D effects, and set in place a beautiful solution. We didn’t want to make something utilitarian and boring, it needed to be simple but clever, desirable, well made and considered. We created an icon language that would give Nokia a smart, simple and strong voice in a crowded market. A language that could live outside the phone and inform in-store architecture, TV commercials and graphics.