We helped establish the Coca-Cola portfolio as the perfect premium mixers in the high-end long drink category (e.g: Whisky & Coca-Cola, Sprite, Vodka & Lime). We produced a Visual Identity System that utilised the full Coca-Cola word mark, a more authentic and inclusive brand asset that represents the whole portfolio of beverages. There was instant brand recognition through bold and simple use of Coca-Cola's iconic assets. Client: Coca-Cola / BGO.
VISA Framing Device
Utilising VISA’s iconic acceptance mark we framed peoples special moments. This simple use of the acceptance mark had previously never been executed by the brand to communicate Visa’s brand story, Everywhere You Want To Be. Client: VISA/BGO.
VISA Rio Olympics
We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio 2016 Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio 2016 Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems. Client: Visa/BGO.
A visual design system for Coca-Cola Freestyle. The Coca-Cola Freestyle machine features over 125 different Coca-Cola drink products, and custom flavours. Exciting the consumer – illustrating the huge number of flavour combinations possible through Coca-Cola Freestyle. We created a design language based upon a circle/aerial view of a glass. We communicated the idea of creating combinations or mixes using multiple circular forms in a myriad of colours that overlapped to represent the mixing of beverages. Presenting something familiar yet surprising. Client: Coca-Cola / BGO.
We were tasked to visually express Movement is Happiness for the Coca-Cola Company. We based our designs on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave us huge scope to bring different sports/activities onto the packs, allowing us to play with perspective, synchronisation & narrative. Client: Coca-Cola/BGO